Gwyneth Paltrow bites Goop's This Smells Like My Vagina candle


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Gwyneth Paltrow was seen taking a bite out of her scented candle named This Smells Like My Vagina in one of Uber Eats' newly-released Super Bowl ads, which were made available to the public on Wednesday.

In the clip, the 49-year-old actress bit into the candle, which was released through her lifestyle brand, Goop, and remarked: 'This candle tastes funny. Not bad, but funny.'

The Academy Award-winning actress also joined Trevor Noah and Jennifer Coolidge, both of whom were seen in ads for the food delivery app. 

Widening her palate: Gwyneth Paltrow was seen taking a bite out of her vagina-scented candle in one of Uber Eats' newly-released Super Bowl ads, which were made available to the public on Wednesday

Gwyneth is seen in a pale beige top with several gold necklaces.

Her blonde hair is worn stick straight and down over her shoulders as she is heavily made up.

The Iron Man actress is sitting in a living room setting with a paper Uber Eats bag next to her and flowers in the background.

Paltrow initially started Goop as a newsletter in 2008, and the company was officially incorporated in 2011.

Sneaking a taste: In the clip, the 49-year-old actress bit into the item, which was released through her lifestyle brand, Goop and remarked: 'This candle tastes funny. Not bad, but funny'

Now a commercial star: The beauty started as an actress, then a web editor and influencer, now a commercial star

Silly face: Gwyneth is seen in a pale beige top with several gold necklaces. Her blonde hair is worn stick straight and down over her shoulders as she is heavily made up

Making waves: The This Smells Like My Vagina candle; Paltrow wanted to release an offering that would make an impression on the market

Goop's This Smells Like My Vagina candle was originally introduced to consumers in January of 2020.

The brand made headlines when it was announced that the item would be made available to the public at a price of $75.

The candle was inspired by a testing session that Paltrow shared with perfumer Douglas Little, and she commented that one of the items they tested smelled like her groin. 

From humble beginnings: Paltrow initially started Goop as a newsletter in 2008, and the company was officially incorporated in 2011

Making waves: Goop's This Smells Like My Vagina candle was originally introduced to consumers in January of 2020

According to Page Six, the This Smells Like My Vagina candle's scent notes include 'geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed.' 

The item also sold out shortly after its release and has become one of the brand's most recognizable products.

Another candle, entitled This Smells Like My Orgasm, was also released as a follow-up product. 

Another one: Another candle, entitled This Smells Like My Orgasm, was also released as a follow-up product

Noah's ad saw him pulling a fresh stick of deodorant out of a paper bag and taking a bite out of it, after which he grimaced in disgust.

Coolidge's clip began with her finding lipstick in her delivery order and being confused about it being there.

The 60-year-old performer proceeded to rub a bit onto her tongue before taking a bite out of the lipstick and commenting that it 'tastes like purple.'

She then rips a segment from a brush out with her teeth and adds that she has become a fan of eating beauty products.

The entire Uber Eats advertisement series will be shown during the upcoming Super Bowl, which will take place on February 13th. 

Adding color: Coolidge's clip began with her finding lipstick in her delivery order and being confused about it being there

Keeping it clean: Trevor Noah's ad saw him pulling a fresh stick of deodorant out of a paper bag and taking a bite out of it, after which he grimaced in disgust