Design plan featuring massive ‘Jax’ sculpture picked for former Jacksonville Landing site


JACKSONVILLE, Fla. – The future of the former home of the Jacksonville Landing is now more clear after a city committee on Thursday selected a design firm to redevelop the Northbank site.

Perkins & Will, which received the highest marks out of three designs presented to the Downtown Investment Authority (DIA), was picked to redevelop Riverfront Plaza with a beer garden, a hotel, a play area and a 150-foot “Jax” sculpture. The “One Park Jax” design also has plans for a river terrace, a park pavilion building, a sky garden, which includes outdoor dining options and a bike and pedestrian connection to the Main Street bridge.

“I think the inclusion of that monumental piece of art really threw Perkins and Will over the top,” said Lori Boyer, CEO of DIA. “Love it or hate it, the public art piece shown in the Perkins and Will design has received a tremendous amount of public comment, which I think really indicates its iconic nature in the sense that you see it, you know it’s there, people are talking about it.”

Design plan featuring massive ‘Jax’ sculpture picked for former Jacksonville Landing site
Tour the redevelopment plan for the former home of the Jacksonville Landing

Boyer said that the firm’s design had a lot of public support and praised the layout of the festival and lawn space.

The design is expected to cost $23 million with art and $12 million without art.

“We are absolutely thrilled and humbled to be selected for this amazing project,” said Christopher Counts, Perkins&Will Landscape Architect Design Principal. “The transformative potential of this project cannot be overstated. This new world-class park will be reflective of the culture, diversity, and vitality of the City of Jacksonville. It will become part of the public consciousness of the City and a source of civic pride for the citizens of Jacksonville. We look forward to having the opportunity to fulfill our promise to work with the city and community members to create a park for ALL of Jacksonville.”

Perkins & Will design proposal. (City of Jacksonville)
Perkins & Will park design. (City of Jacksonville)
A large sculpture is the centerpiece of a design plan from Perkins & Will. (Copyright 2021 by WJXT News4Jax - All rights reserved.)
Design plans from Perkins & Will. (Copyright 2021 by WJXT News4Jax - All rights reserved.)
Design plans from Perkins & Will. (Copyright 2021 by WJXT News4Jax - All rights reserved.)
Festival and lawn space included in Perkins & Will park design. (City of Jacksonville)

The firm was selected over two other firms: Agency Landscape + Planning of Massachusetts, Olin Partnership of Philadelphia

Since The Landing was torn down in 2019, it became a large green lawn and played host to a number of concerts and events.

Contract negotiation for the final design will begin immediately with the park slated to begin construction in about one year, DIA said.

Copyright 2021 by WJXT News4Jax - All rights reserved.